Why You Can't Eat Just One Chip

“Betcha can’t eat just one,” wasn’t just a clever advertising tag for Lays Potato Chips, it’s science!

A study found that most of us can’t eat just one chip because of the crunch. Crunchy things make us pay attention to the sound of our food, and that increases enjoyment. People who were wearing headphones and couldn’t hear the crunching noise as loud, ate less. But bonus points go to those companies that add the word “crunchy” to their packaging, as we tend to eat more from products with “crunchy” labels. This whole crunchy foods being addictive stuff makes a lot of sense and probably explains why I love chips, raw carrots, or anything crunchy really.

What’s your favourite crunchy snack?


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