It’s been a mere few hours since Tim Hortons dropped its Justin Bieber–branded Timbits merchandise, and Canadians are proving extremely hungry for it.
The Canadian coffee giant announced earlier this month that it had teamed up with Bieber for its latest marketing campaign, in an attempt to attract new customers.
And it looks like it’s working — at least on day one.
Read more:
Tim Hortons partners with Justin Bieber in effort to appeal to younger consumers
Toronto artist Keenan D’Abreo celebrated the launch by creating a portrait of the Stratford, Ont.-raised performer out of… you guessed it: Timbits.
D’Abreo used 150 of the deep-fried treats to create his work of art, before taking it down to Yonge-Dundas Square in downtown Toronto to show off to passersby.
I did a thing 🍩 To celebrate the launch of #TimBiebs at @TimHortons with @JustinBieber 🇨🇦 , I got 150 Tim Bits and used them to create this art piece! 🎨 Are you trying out the TimBiebs anytime soon? 👀 #TorontoArtist #Art pic.twitter.com/xxQcwV1djy
— Keenan D'Abreo (@keenandabreo) November 29, 2021
In addition to launching three new flavours of Timbits – chocolate white fudge, sour cream chocolate chip, and birthday cake waffle – there was also a drop of limited-edition #TimBiebs branded merchandise.
All over Twitter, people were quick to show off their new tote bags, toques and fanny packs.
https://twitter.com/Trajohns/status/1465343751837028365
#Timbiebs secured @TimHortons @justinbieber pic.twitter.com/gDb6Ppt6j5
— Khiyla Aynne (@khiyla_aynne) November 29, 2021
Even this baby who has no idea who Justin Bieber is, got #timbiebs. Asian fans? Nada.. 🥲 pic.twitter.com/VhLArrGxkc
— Zui.p (@JbTopGdYe) November 29, 2021
Truly got that YUMMMY with the new #Timbiebs and snazzy merch to match 🙌🏽 pic.twitter.com/bDzuEi389x
— TANDON (@TandonRebecca) November 29, 2021
And, of course, it wouldn’t be a true merch drop if people weren’t scrambling to sell their newly purchased swag on Facebook Marketplace at an extremely high markup.
This Toronto Facebook seller listed a lot of #TimBiebs branded merch for $200.
Screengrab / Facebook MarketplaceDespite the company trying to limit customers to a total of three merch items per purchase, the limited-edition goodies started popping up all over the selling platform by the dozens.
This Calgary seller is unloading dozens of toques, totes, and fanny packs.
The partnership aligns with the Canadian singer’s frequent social media posts about the restaurant, which have ranged from snapshots of a holiday-themed Tims cup to complaints about a new lid.
Bieber has shared posts as far back as a decade ago about missing Tim Hortons while travelling outside Canada.
“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”
© 2021 Global News, a division of Corus Entertainment Inc.
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